The proposed Specific Plan Area was a Redevelopment Project Area until 2012 when the State of California abolished redevelopment programs. The Specific Plan area is generally located south of Talbert, north of Ellis, east of Ward and west of the Santa Ana River. This area was designated as a redevelopment area due to a lack of private investment in the properties. In addition to being a Redevelopment project area, the Specific Plan area was designated as a Special Study Area that needed master planning in the City’s General Plan adopted in 1995.
Over the years, the Specific Plan area has experienced economic challenges as the demand for light industrial-type businesses declines and demand for commercial-type uses increases. While the City has worked extensively with property owners and managers to help place tenants through the City’s economic development efforts, current zoning constraints prevent staff from allowing commercial type businesses to move into the area.
The purpose of the Fountain Valley Crossings Specific Plan will be to provide a policy and zoning framework that will allow for additional land-use flexibility in the project area. The City’s goal is to encourage current and future property owners to invest in their property to take advantage of these new development options. This new flexibility will not only allow property owners and businesses to continue to operate as they do today, but will also provide a design framework in which a community activity center district could be created through private investment.
Another purpose of the Specific Plan is to foster the creation of a “Fountain Valley” scale main street experience for residents. This main street environment would provide a gathering place for families and all residents where they can shop and dine.